You only get one chance to make a first impression – and in real estate, that usually happens online. Whether you’re selling a flat in the city or a spacious family home in a quiet neighbourhood, the presentation determines whether people click further or drop out.
In this blog, you can read how a few smart choices can take your property presentation to the next level. No fuss. Just clear and effective – as we like to do at Alcoco.
📸 Professional photos are not a luxury
A phone photo in poor lighting? That’s a shame. Professional property photography makes spaces look bigger, brighter and more attractive – without being misleading. And it generates an average of 60% more clicks on Funda. Yes, really.
🗺️ Floor plans provide clarity (and confidence)
Did you know that many house hunters scroll straight to the floor plan? That’s where you can immediately see whether the house “works”. A clear 2D floor plan helps viewers understand the property and prevents disappointment during viewings.
✍️ A good description doesn’t sell – it convinces
Many estate agents write:
‘Nice family home in a child-friendly neighbourhood.’
But why is it nice? What makes it really special? Good copy tells a story. We keep it short, powerful and human – without sales pitches.
🧼 Clean, tidy, neutral
It sounds boring, but it works: a tidy house sells better. No shoes in the hall, no full laundry basket in view. Think: hotel atmosphere. Peace and space. So that viewers can already see themselves living there.
💡 Bonus: video and 3D tour
We recommend a 3D tour or video, especially for luxury homes or homes with a unique layout. This increases engagement and also reaches buyers from afar.
